SUV: Super Uber Vehicle

Bonkers: The perfect word to describe the “High Performance Sport Utility Vehicle”. Unnecessary: another descriptive word used by many, but then I don’t think those people would be on this blog in the first place, so sod their opinions. Coveted: my boyish feeling towards any of these supercar baiting SUVs.

Lamborghini Urus

Lamborghini Urus

Thoughts about this particular niche of the automotive landscape were sparked by the forthcoming Lamborghini Urus. Originally unveiled as a concept at the ’12 Beijing Autoshow the Urus will be built on the same platform as the Audi Q7, Porsche Cayenne, VW Touareg, and Bentley EXP 9F, but will be the sportiest of them all. To that end the Urus will be low, light (as much as an SUV can be), and fast.

The body will contain extensive use of carbon fibre and drive will be sent to all four wheels, just like almost all modern day Lamborghinis. Rumours suggest that it will be powered by a 5.2 turbocharged V10 that produces 584bhp. This would mean taking the engine from the recently replaced Gallardo and slapping a turbo on it, but that doesn’t really fit with my image of the raging bull. Turbocharging is the future to improved emissions, but I don’t think Lamborghini will go down this route just yet. The recently unveiled Huracan comes with an upgraded version of the Gallardo engine but without the use of any forced induction, leaving me to to think that this would be a more viable and less complicated engine option for the Urus. Packaging may be an issue as the Huracan is mid-engined whereas the Urus’s power plant will reside solely in front of the driver.

Lamborghini Urus Rear

Lamborghini Urus

Now, my mind is in two worlds when it comes to this model. On the creative side you can say that anything with a big’ol V10 is a good idea, and putting that engine in something you wouldn’t expect is plain fun. But the other logical side says what the hell Lamborghini?

I have previously argued that the Porsche Cayenne is a great car for the sole reason that sales of it help to finance the creation of cars like the 918 Spyder and GT3, and a similar argument could be made with regards to Lamborghini and the Urus. Porsche used to be a one trick pony with a small product line, but used the Cayenne to really launch their sales through the stratosphere. Lamborghini currently only make two models and if the Italian company wants to grow they will have to expand model range.

Lamborghini Estoque

Lamborghini Estoque

Forget the Urus for a second, what ever happened to the Estoque? Remember it, the Raging Bull’s concept four-door from a few years back. I’m not saying that a sedan is better than an SUV, but just look at the picture of it: it looks absolutely gorgeous, and no matter what Lamborghini does there is no way they can make an SUV more sporty than an uber four-seater. Unfortunately the Estoque wasn’t approved for production…

So if I can’t have an Estoque I guess I’ll have to settle for a 600bhp off-roader to take the kids to school. It can’t be all bad as it’s not like it’s the first SUV Lamborghini have made. Back in 1986 the company started selling the LM002, otherwise know as the “Rambo-Lambo”. Originally designed for military service, no country ever thought that having a fleet of Countach powered weaponized behemoths was a good idea, so the model was only ever sold to civilians. That meant leather trim, sound systems, air conditioning, and fully deflating custom made Pirelli tires for those ever present cliff faces that must be traversed. Only 328 were ever produced over eight years making them a rare sight.

Lamborghini Veneno: Someone took an axe to the Aventador...

Lamborghini Veneno: Someone took an axe to the Aventador…

The Urus will inevitably polarize opinion while at the same time selling out its yearly planned production of 3,000 units in no time at all. The model is not necessarily designed to appeal to people like you and me (let’s get real, we won’t be buying them), but was instead made for the uber-rich living in China and Russia. These oligarchs love to buy big, impressive objects to demonstrate their wealth, and the Urus is just that.

The arrival of the first production Urus at Sant’Agata will mark a the dawning of new age for Lamborghini, and will see the company’s model line expand for the first time since the early noughties. Does this mean the company will begin to offer more niche models and diversify like Porsche and Ferrari? Let’s hope so, because after the Urus more special one-offs like the Veneno might be in the cards.


~ by ubercar on February 17, 2014.

2 Responses to “SUV: Super Uber Vehicle”

  1. Reblogged this on Lamia Contract Hire and Leasing.

  2. a merc amg look better than that

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